A few weeks ago we decided to take a couple of days break in a very nice hotel in St. Anne’s. Whilst sat in the bar overlooking the sea a fellow guest was keen to point out to us that the bar prices were not as cheap as Wetherspoons – Now I am sure he was right – but he seemed to have missed one important fact – we were not in Wetherspoons.
I mention this as I cannot help but feel that for a growing number of consumers the price has become more important than the overall quality of the product. That’s fine but some things cannot or should not be judged on price alone.
I receive numerous emails from potential buyers making me offers on a cars that they have never even seen – let alone driven. None have ever asked – is it any good? The one that really winds me up
I am not sure what FACTOR it is - the Brexit Factor – the Weather Factor – the Krypton Factor or Max Factor – but something is going on.
I have virtually run out of cars to sell!
Of course, it’s a great situation to have – BUT – I have hit a real problem I cannot overcome – ME!
As always there are thousands of cars for sale – sadly there are very few I want to buy. I cannot change or compromise on this – the acid test remains the same – would I buy this for my family?
In the vast majority of cases, the answer is No.So, for now, all I can do is cast my net further, work harder and burn more midnight oil to find those LITTLE-BELTERS!
Dave Woolf ALFB
New York – Paris – Rome – Berlin AND Stockport
PS A true story – I had become to think I am the only one losing it – yesterday whilst on a train to the Lake District to collect a car – the guard completely lost it! He announced to everyone the Railways were rubbish BUT added – everything was rubbish – NHS – Police – Councils – Education – Government!
Needless to say, my fellow passengers and I gave him a round of applause. I now have a new friend!
I am frequently asked “which are the best cars?” – my response is always the same – the one that meets your needs the best!
My point is this – before you can make a purchase you have to be clear on what you “need” – then hopefully you can have what you want.
In my usual clumsy fashion what I am attempting to explain is this – my role is not just to sell cars of equal if not even greater importance is to provide advice. Now for those customers who know exactly what the want (and they rarely do) then fine my experience and knowledge is not needed.
However - for those who are not so certain – I am here to make my views known and I can only give these by establishing individual needs.Not surprisingly most buying decisions are influenced by price – I do not recall many customer saying they wanted the very best and did not care how much it cost – even if they did I would struggle to believe them. There are times when I have to make it clear that what they are looking for does not exist – even though others may maintain it does.
What has this to do with anything?
Let me make clear buying a car is easy – take a look on Autotrader there are over 400,000 to choose from – BUT – buying the right car – now that is a different ma [...]
I have just got back from visiting my eldest daughter in London – the highlight of which was us both going to see A CHRISTMAS CAROL at the Old Vic Theatre. When you consider Charles Dickens wrote this over 170 years ago its message is still as poignant today. Wonderful – wonderful – wonderful!
So in the words of Tiny Tim…
“A MERRY CHRISTMAS TO US ALL; GOD BLESS US, EVERY ONE!”
Selling cars over the last couple of years I have been able to put my old share dealing knowledge to good use. Collating and analysing data on cars and then concluding which I wanted to sell and why. There are many factors taken into consideration – some are obvious and some are not.
You may be surprised to learn that my “wanted” list is not very long – despite the fact there would appear to be so many cars to choose from. Sitting right near the very top of my list is the Nissan Micra (There is no actual number one – that will vary depending on individual customer needs).
Why choose a Nissan Micra?
Well Put Together
Highly Regarded by those who should know – MY MECHANICS!
All in all - a right Little Belter!
...AND IT JUST SO HAPPENS WE HAVE SOME IN STOCK – WITH MORE ON THEIR WAY!
Recently it was my granddaughters 8th birthday. As she lives some way away from the rest of the family she received money as gifts. Shortly after whilst watching Children in Need she decided without prompting or encouragement that she did not need all of it and donated £20. Like any grandparent, I felt immensely proud of her. Her selfless act of kindness was a reminder of what the really important things in life are. (My grandson also donated part of his pocket money)
So what has this to do with selling cars?
I am always curious about how consumers think and act. Over recent weeks I have been specifically studying how people look at and inspect cars. Now bearing in mind my chosen market could be described as the Aldi rather than the Waitrose price sector I was keen to see exactly what potential buyers actually look at before arriving at a decision – either
I have not been purchasing Diesel cars from Main Dealers for almost a year. My reason being I could see how things were likely to develop in the Diesel sector and the impact this would have on prices. My fears were well founded and prices have really suffered – it would be fair to say there is now a glut of Diesel cars on the market as “distressed” sellers look to mitigate their losses. NOW – I learned many years ago in my stock-market days that “fire sale markets” bring with them great buying opportunities. One of the basic lessons in any market is – if you can GET IN 5% off the bottom you are doing very well! Neither I nor anyone else can be certain we have reached that point – however, I believe we are much closer to it than 6 months ago and now is the time to take
Some months back we sold a car to a gentleman who, with respect, was one of those in life who is vulnerable to being taken advantage of. It was – AND STILL IS – a smashing little car which cost less than a thousand pounds. In the last week or so the car developed a fault – as he is some way from us he decided to take it to a Main Dealer. They repaired the fault at a cost in excess of £150 and then went on to inform him that he needed to spend a further £800 on the car – as he does not have that sort of money they invited him to take out finance!
Fortunately, before he agreed to go ahead he rang us and the following day brought the car in. So first of all the repair – this was a job we would have carried out at approximately