- November 22, 2018
- Advice, Buyers Guides, General
- Posted by Dave Woolf
- No comments yet
- October 26, 2018
- General
- Posted by Dave Woolf
- No comments yet
A few weeks ago we decided to take a couple of days break in a very nice hotel in St. Anne’s. Whilst sat in the bar overlooking the sea a fellow guest was keen to point out to us that the bar prices were not as cheap as Wetherspoons – Now I am sure he was right – but he seemed to have missed one important fact – we were not in Wetherspoons.
I mention this as I cannot help but feel that for a growing number of consumers the price has become more important than the overall quality of the product. That’s fine but some things cannot or should not be judged on price alone.
I receive numerous emails from potential buyers making me offers on a cars that they have never even seen – let alone driven. None have ever asked – is it any good? The one that really winds me up
- October 5, 2018
- General
- Posted by admin
- No comments yet
I realise this may come as a shock to some of you but I am well into my 60s! Yes, I realise this does not appear obvious from my youthful looks although some people have commented I seemed much taller when I was younger – people can be very cruel.
Having worked pretty well non-stop over the last 53 years it is only in the last year or so that working 6 days a week has started to catch up with me – so much so that I have decided to cut back to only 5 and close the garage and take the weekends off. This will give me more time to build dens and castles with my grandchildren usin [...]
- August 29, 2018
- General, Industry News
- Posted by Dave Woolf
- No comments yet
- June 14, 2018
- Advice, Buyers Guides, General
- Posted by Dave Woolf
- No comments yet
- February 13, 2018
- General, The Company
- Posted by Dave Woolf
- No comments yet
- December 20, 2017
- General
- Posted by Dave Woolf
- No comments yet
I have just got back from visiting my eldest daughter in London – the highlight of which was us both going to see A CHRISTMAS CAROL at the Old Vic Theatre. When you consider Charles Dickens wrote this over 170 years ago its message is still as poignant today. Wonderful – wonderful – wonderful!
So in the words of Tiny Tim…
“A MERRY CHRISTMAS TO US ALL; GOD BLESS US, EVERY ONE!”
DW
- November 24, 2017
- General
- Posted by Dave Woolf
- No comments yet
Recently it was my granddaughters 8th birthday. As she lives some way away from the rest of the family she received money as gifts. Shortly after whilst watching Children in Need she decided without prompting or encouragement that she did not need all of it and donated £20. Like any grandparent, I felt immensely proud of her. Her selfless act of kindness was a reminder of what the really important things in life are. (My grandson also donated part of his pocket money)
So what has this to do with selling cars?
I am always curious about how consumers think and act. Over recent weeks I have been specifically studying how people look at and inspect cars. Now bearing in mind my chosen market could be described as the Aldi rather than the Waitrose price sector I was keen to see exactly what potential buyers actually look at before arriving at a decision – either
- August 21, 2017
- Case Studies, General
- Posted by Dave Woolf
- No comments yet
Having been established for a while it would seem our reputation for providing great cars is growing. It is lovely to see our long standing “garage” customers coming to us to buy their next car AND often trading in their existing one. In addition, we are seeing a steady flow of new customers who are coming to us on a recommendation from those who have already bought from us.
This is a great position for any business to be in- however, it is having a knock on effect. Buying the right stock is never easy – hence why we travel FAR AND WIDE to get them. More and more we are selling cars before we can even get them on our website or even having put them through the LITTLE – BELTERS MAKE OVER! Customers who